We celebrate the modern diamond athletes that play their own way
We celebrate the modern diamond athletes that play their own way
Show real athletes like they're gearing up for battle... and do it all in-store. We brought in a punk rock energy, noisy textures, tilted frames, direct flash lighting and glitched borders to give our campaign that edge.
Our social videos let our athletes bring their diamond ready mentality into the store combined with dynamic camerawork and kinetic editing.
dicksportinggoods Gear up to own the diamond.
dicksportinggoods If you’ve got game, we’ve got the gear.
For TikTok, we also created "haul" videos unique to both Softball and Baseball. Baseball used a glitch technique to seamlessly shift in frame... while Softball was a team shopping cart approach.
To create an even deeper connection with athletes, we did a live event from our HitTrax batting cage inside DICK’S that let our audience interact and engage with USA Softball players Haylie McCleney, Aubree Munro and Cat Osterman.
dicksportinggoods When it comes to gear, we don’t play around.
dicksportinggoods Gear up to show out.
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