BBC is taking full advantage of the modern take on Sherlock Holmes.The latest incarnation roots our character heavily in 2011-2012 with a detective inclined to text more than converse, and to google rather than explore. The shows also makes handsome use of hypnotic bursts of text to convey Sherlock’s thought process… always in 140 characters or less. Therefore it’s not surprising the BBC makes excellent use of Twitter as the channel of choice for expanding on the Sherlockology.
All the lead characters people know and love have their own twitter handles and fittingly banter back and forth… whether it be to commentate on the episode’s story arc or to simply continue to flesh out the relationships and complexities between Sherlock, Watson, Mycroft, and Moriarty. The social media team behind these does a phenomenal job staying in character and never giving into the desire to deviate. The relationships we’ve come to know are very present. You see Sherlock conversing more with the morally ubiquitous Moriarty than his brother Mycroft… staying true to Sherlock’s disdain for seeing his brother.
The dialogue here is absolutely reminiscent of the show – sharp and witty, referential in nature, and doesn’t take itself too seriously. BBC has successfully rebranded the Sherlock Holmes as we know it. This time his asexual, sociopathic tendencies more closely resemble Dexter than the brawltastic Robert Downing Jr. counterpart.