50 years ago, the creation of Gatorade changed sports forever – from training to the sidelines to celebrating a win. And using its history of innovation, we brought the future of sports fuel to athletes like never before.
50 years ago, the creation of Gatorade changed sports forever – from training to the sidelines to celebrating a win. And using its history of innovation, we brought the future of sports fuel to athletes like never before.
To launch the new Gx bottle, we brought the lab to multiple sports conferences across the US and let competitive athletes customize their hydration in real time.
We even gave athletes their unique sweat profile and a sneak peak at the future of the Gx platform.
For those that couldn’t attend the launch, we introduced customized hydration through our ecomm platform, in social and were one of the first to use an immersive Facebook canvas with JJ Watt showing off the future of sports fuel.
Copyright © 2022.
All Rights Reserved.