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Athletes are increasingly using science and technology to change their game. But as they evolve, we needed their perception of Gatorade to be more than “just a sports drink”. So we partnered with tech powerhouses to fuel the next breakthrough in athletic performance.

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The Concept

Hack the Platform

We brought Facebook, Twitter, Spotify and Coresyte together with a simple challenge. Merge Gatorade science and innovation with each company’s own technology platforms.


Results

Four new products unveiled at SxSW

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Position-specific AI for football

Gatorade Edge uses artificially-intelligent conversation recognition in Facebook Messenger to give athletes one-to-one attention with relevant pros, trainers, dietitians and IMG coaches

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The first-ever scientific workout experience

Gatorade Amplify searches elements of millions of songs in Spotify and creates a scientific playlist personalized to the user’s type of workout and listening habits

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Personalized basketball training through tweets

Gatorade's Hoop School turns Twitter into a training game by turning a user’s tweets into exercise challenges and tips

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Revolutionary wearable sweat patch

The Gatorade sweat patch and Gx system uses CoreSyte technology to track an athlete’s sweat and provides real-time fueling updates.

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